Facebook Advertising Services

“The First Facebook Advertising Service to Also Guide You in Maximising Web Enquiries – Without the Hidden Costs…”

How it Works

We create an ad for your company, place your advertising in Facebook and send you a monthly report. In the monthly report we show you the number of people who clicked on the ad and most importantly the ones contacted you arriving from Facebook. That way you can gauge the effectiveness of the advertising campaign.

Our Facebook Advertising Campaign Benefits

• We assess your website against our 15 point enquiry maximisation guidelines and send you a report on key content and web structure components needing to be added or changed in order to get the highest number of enquiries from your website. This part is done first because without the necessary components in your website you may not get enquiries which will render your Facebook campaign ineffective.
• We choose the demographics of the people who see your ad. This means that only those people who fall under your target market profile see your ad.
• The ad we create is based on a tried and tested formula. This means you get more people clicking on your ad. This decreases your cost per click which means you can get more clicks than your competitors.
• Your ad is shown in the geographic location of your choice. If you only want to do business in South Africa, your ad is only shown to people in that area. This way you don’t lose money from people clicking in areas you would not like to service.
• We send you a monthly visitor traffic report. The report allows us to refine your campaign, choosing only those phrases that are bringing in enquiries. You get a web inteligence report showing key statistics and visitor behaviour on your website.

How the Campaign is Improved Over Time

Over time we measure how well Facebook advertising is converting to enquiries or sales. We also measure the demographic profiles that have a higher advertising clickthrough rate and pursue those segments.


What You Get

• Your website gets stats tracking software that shows you the effectiveness of the campaign
• Your target market demographic is researched and you get to find out who is looking for your products online
• Your Facebook ad is crafted to showcase the benefits of your product to your target market
• Your online target market is matched to your Facebook advertising targeting
• Your ads are tested against demographic variables and over time you get to target only those people who enquire
• This results in an incremental improvement of the performance of your overall campaign

What We Cannot Measure

We cannot measure off-line enquiries like direct emails, walk in customers and phone calls. However you will be able to put in place a system where you ask callers where they found your advertising. That way you can measure the off-line effectiveness of your online advertising.


Fees

The fees are split into two sections and are payable upfront:

1. Fees paid directly to Facebook.

2. Fees payable to us for managing the campaign.

Please fill in the form so we can research your target market in Facebook, work out an average monthly budget to reach your market and send you a personalised quote. Or, if you prefer, to arrange for a personal meeting.

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