Google Adwords Management Services

“The First Adwords Management Service to Also Guide You in Maximising Web Enquiries – Without the Hidden Costs…”

How it Works

Here we target people based on their needs. We find phrases your target market use in Google when searching for your type of products online.

Our Adwords Campaign Benefits

• We assess your website against our 15 point enquiry maximisation guidelines and send you a report on key content and web structure components needing to be added or changed in order to get the highest number of enquiries from your website. This part is done first because without the necessary components in your website you may not get enquiries which will render your Adwords campaign ineffective.
• We research your target market in Google. This means that we target only people looking for your products or services. Increasing the number of enquiries.
• The ad we create is based a tried and tested formula. This means you get more people clicking on your ad. This decreases your cost per click which means you can get more clicks than your competitors.
• Your ad is shown in the geographic location of your choice. If you only want to do business in Gauteng, your ad is only shown to people in that area. This way you don’t lose money from people clicking in areas you would not like to service.
• We send you a monthly visitor traffic report. The report allows us to refine your campaign, choosing only those phrases that are bringing in enquiries. You get a web intelligence report showing key statistics and visitor behaviour on your website.

How we Improve the Campaign Over Time

Over time we measure and pursue the key phrases that have a higher enquiries or sales conversion rate.


What You Get

• Your website gets stats tracking software that shows you the effectiveness of the campaign
• Your online target market is researched and you find out what they type in Google when searching for your products
• An Adwords campaign is created for you and the researched phrases are used to target your market
• Your website is enhanced to comply with Google’s best practices and get a higher quality score
• Because of the higher quality score you pay less per clickthrough than your competitors
• Your ads are tested against clickthrough rates and over time you get better and better performing ads
• The keywords are evaluated in terms of enquiry or sales conversions and over time you target only the top performing ones
• This results in an incremental improvement of the performance of your overall campaign
• We set up your campaign so that your ads are also triggered by your competitors brands and domain names

What We Cannot Measure
We cannot measure off-line enquiries like direct emails, walk in customers and phone calls. However you can put in place a system where you ask callers where they found your advertising. That way you can measure the off-line effectiveness of your online advertising.


Fees

The fees are split into two sections and are payable upfront:

1. Fees paid directly to Google Adwords.

2. Fees payable to us, to manage the campaign.

Please fill in the form so we can research the number of people looking for your products in Google, work out the average monthly budget to reach these people and send you a personalised quote. Or, if you prefer, to arrange for a personal meeting.

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